FernMark

09 Kids Ride Shotgun

Raising the next generation of mountain bikers

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Guest: Dan Necklen (Co-Founder)

Kids Ride Shotgun is the company behind an innovative bike seat that helps the youngest mountain biker to ride alongside their parents. It started as an idea between a couple of biking dads, and has turned into a multi-national movement that’s centred around Kiwi values and raising kids the right way.

In this episode of Flying the Fern, host David Downs talks to co-founder Dan Necklen about:

  • How the Kids Ride Shotgun seat was so different from the rest
  • How they stumbled into media coverage, a website and a distribution channel before they even had a product
  • Going from producing a few hundred seats to tens of thousands in the blink of an eye
  • Expanding into the US, the UK and beyond
  • Dealing with counterfeiters and showcasing their authenticity

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FERNMARK Licence Programme