We have designed the FernMark Licence Programme to promote, protect and showcase New Zealand products on a global scale.
That means any business carrying the FernMark on its products also plays an important role: they're helping to build our New Zealand brand through individual excellence and collective storytelling.
Now you can apply to use the FernMark to connect your products and our New Zealand Story.
Why use the official FernMark?
differentiate your products
grow competitive advantage
Provide a product with instant 'country of origin' recognition and an immediate connection to the reputation and story of New Zealand.
Show that a product has been formally acknowledged as having an inherent connection to New Zealand by the New Zealand Government.
Connect a product to an internationally respected and recognisable brand.
Strengthen your product's value proposition in offshore markets.
Strengthen your product's value proposition in offshore markets
As a registered trademark in 12 of New Zealand's key export markets, products that bear the FernMark have an added layer of legal protection against infringements in those markets.
The New Zealand Story Group employs global monitoring and brand protection services to identify trademarks that might infringe the FernMark and will enforce its rights when necessary.
The ongoing administration and costs to register and maintain FernMark trademarks are managed by the New Zealand Story Group.
Click here to view the full schedule of trademark registrations and applications.
Join a community of businesses
taking our New Zealand story to the world
The FernMark and NZ Story are widely used throughout all New Zealand Government engagements offshore. Using the FernMark on your product enables you to directly leverage this global brand value and awareness.
Use of the FernMark shows membership to a community who are collectively taking our New Zealand Story to the world. This unified marketing approach helps to amplify individual marketing efforts.
All FernMark licensees receive automatic access to the New Zealand Story Business Toolkit.