THE TEAM BEHIND THE FERNMARK
The FernMark Licence Programme is managed by the New Zealand Story Group who are also the custodian of the New Zealand FernMark.
The NZ Story Group is a Government initiative working to enhance New Zealand's international reputation beyond natural beauty. It is part of the Government Business Growth Agenda that aims to lift exports to 40 percent of GDP by 2025.
The NZ Story Group enables businesses to leverage their New Zealandness to their competitive advantage. It does this by arming our New Zealand exporters with the tools, skills and knowledge to communicate more compelling stories about New Zealand, grounded in our values, to shift perceptions, open doors and grow opportunities.
The development of the New Zealand Story Group was led by Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand, who worked closely with a number of public and private sector stakeholders.
The New Zealand Story Group is led by Rebecca Smith, Director of New Zealand Story. The New Zealand Story Advisory Board is led by Paul Brock, former Kiwibank Group Chief Executive, and consists of six representatives from the public sector and three from the private sector.
WHAT THE FERNMARK
The FernMark represents the story of who we are and where we're from, our New Zealand Story. Underpinning this story are three core characteristics - kaitiaki, integrity, resourcefulness - which describe our attitude and way of doing things; a unique approach that is highly valued by our customers.
WHAT IT MEANS
A licence to bear the FernMark is formal recognition of a business's role as an ambassador of the New Zealand Story. It is a privileged role, requiring a business to responsibly represent New Zealand offshore and always protect the well-being and reputation of our country.
The New Zealand Story brings to life the distinctly Kiwi attributes that make us unique and helps us communicate our value to the world. It connects what the world already knows about our country with the things they love about us as people, and reveals our innovative and creative spirit. Visit www.nzstory.govt.nz for more information.