UNLOCK INTERNATIONAL SUCCESS
Leverage Aotearoa New Zealand's global reputation
New Zealand is consistently ranked among the most trusted and admired country brands in the world. The FernMark taps into that reputation – helping exporters build trust, open doors, and grow internationally.
HERE'S WHY IT'S A SMART, STRATEGIC CHOICE
Build Trust With Buyers and Consumers
- The FernMark Licence signals government endorsement, quality assurance, and authentic New Zealand origin.
- 47% of consumers in key international markets recognise the FernMark, and 44% say they’re more likely to purchase products that carry it.1
Leverage New Zealand’s Global Brand
- New Zealand’s strong international reputation is a strategic asset.
- Our country brand is valued at over USD $292 billion2 (for context that’s more than McDonald’s, Coca-Cola and Walmart are each worth globally).
- New Zealand is ranked 17th out of 193 nations for consumer willingness to recommend our products and services.3
Protect Your Brand Alongside Ours
- Active monitoring of online platforms to prevent misuse of the FernMark which adds a layer of protection to your products.
- The FernMark is trademarked in 43 jurisdictions, ensuring we can legally protect the FernMark’s integrity.
Grow Your Business
- The FernMark helps open doors in markets where provenance and trust drive purchasing decisions.
- More than 630 exporters already fly the FernMark – from globally recognised iconic brands to innovative and entrepreneurial start-ups.
Access Practical Support and Resources
- Comprehensive guidance on using the FernMark Licence effectively.
- Build essential marketing skills to support export growth through a bespoke educational programme, Export Storyteller.
- Royalty free, high quality marketing resources to help share your New Zealand story with clarity and impact.
Join a Values-Led Community
- Connect with the FernMark Licensee Community and other values-aligned exporters through online and in-person events.
PROTECTING OUR COUNTRY'S REPUTATION
To protect our national symbol, the FernMark now has trademark filings in 43 jurisdictions around the world across various key classes of goods and services (including all 45 classes in New Zealand) and, as such, offers a high level of IP protection in key export markets including Australia, Europe, China, Japan, US and the UK.
Click here to view the full schedule of trademark registrations and applications.
Discover What the FernMark Licence Programme is.