ABOUT OUR PROGRAMMES
Elevate your export marketing with brand New Zealand
Export Storyteller offers growth-focused programmes for New Zealand export businesses. They help to build essential marketing skills and create impactful stories for international markets, by leveraging FernMark and Brand New Zealand. There are three Export Storyteller programmes based on specific business needs.
EXPORT STORYTELLER GOLD
FernMark's cornerstone marketing programme, Export Storyteller GOLD, is an exclusive benefit for Licensees. Companies are selected from diverse sectors, and all have a strong ambition to authentically leverage New Zealand's brand for export growth. Facilitated by experts, this co-funded programme is designed for established exporters and requires active commitment from senior leadership within the business.
Details of the GOLD Programme:
Online and in-person over four months
Exclusive to FernMark Licensees
For established exporters
For more details about the programme, click here.
To express your interest for GOLD, click here.
EXPORT STORYTELLER GROWTH
Export Storyteller GROWTH is a dynamic online programme taught by experts, to equip your business with the essential marketing skills needed to craft powerful stories for global audiences. Built on the proven success of the GOLD programme, GROWTH is open to all New Zealand exporters.
Details of the GROWTH Programme:
Features five 45-minute sessions, available live and recorded
$500 per company. FernMark Licensees are free of charge
For more details about the programme, click here.
To register for this programme, click here.
EXPORT STORYTELLER INSIGHTS
Export Storyteller INSIGHTS is a free, monthly online speaker series for New Zealand exporters, featuring business leaders and subject matter experts. These impactful 20-minute lunchtime sessions, starting at 12:00pm, are designed to provide both inspiration and practical tools you can apply in your own business.
INSIGHTS sessions
4 June
SILVER FERN FARMS and PLANETARY ACCOUNTING NETWORK
Guests: Cat Rowe (Head of Nature Impact and Policy, Silver Fern Farms), and Kate Meyer (Founder and CEO, Planetary Accounting Network)
Putting proof behind the Nature Positive promise.
2 July
FORMTHOTICS FOOT SCIENCE
Guest: David Bathgate (Marketing Director, Formthotics)
From New Zealand to the world: Practical lessons from testing and translating global marketing.
6 August
ASIA NEW ZEALAND FOUNDATION
Guest: Dr Julia Macdonald (Director Research and Engagement)
New Zealanders perception of Asia in 2026: what it means for exporters.
Watch past INSIGHTS sessions
FernMark Licensees can access recordings of past sessions by logging into the FernMark Licensee Portal. Simply head to the 'Resources' section and open the 'Export Storyteller INSIGHTS' folder. Hear from inspiring exporters such as:
ClimSystems – how they built legacy through ecosystems, values and kiwi grit
Fonterra – how their brand evolution celebrates its source, Aotearoa New Zealand
Golden Bay Fruit – how they leverage customer insights to localise products and create value-add in global markets
Link Engine Management – how they built a passionate global tribe
McCrae Tech and Orion Health – how clarity beats cleverness: Lessons from rebranding a complex brand fast
New Zealand Story – Why New Zealand matters in social storytelling
Rodd & Gunn – how they sell a New Zealand brand while telling a localised digital story
Wētā Workshop – how they leverage New Zealand's creative legacy to enhance global brand value
Need help accessing the Portal? Contact us at fernmark@nzstory.govt.nz
For detailed information about any of our Export Storyteller programmes, or for general inquiries, please email us at exportstoryteller@nzstory.govt.nz