ABOUT OUR PROGRAMMES
Elevate your export marketing with brand New Zealand
Export Storyteller offers growth-focused programmes for New Zealand export businesses. They help to build essential marketing skills and create impactful stories for international markets, by leveraging FernMark and Brand New Zealand. There are three Export Storyteller programmes based on specific business needs.
For a high level overview of all Export Storyteller programmes, click here for the programme portfolio.
EXPORT STORYTELLER GOLD
FernMark's cornerstone marketing programme, Export Storyteller GOLD, is an exclusive benefit for Licensees. Companies are selected from diverse sectors, and all have a strong ambition to authentically leverage New Zealand's brand for export growth. Facilitated by experts, this co-funded programme is designed for established exporters and requires active commitment from senior leadership within the business.
Details of the GOLD Programme:
Online and in-person over four months
Exclusive to FernMark Licensees
For established exporters
For more details about the programme, click here.
To express your interest for GOLD, click here.
EXPORT STORYTELLER GROWTH
Export Storyteller GROWTH is a dynamic online programme taught by experts, to equip your business with the essential marketing skills needed to craft powerful stories for global audiences. Built on the proven success of the GOLD programme, GROWTH is open to all New Zealand exporters.
Details of the GROWTH Programme:
Features five 45-minute sessions
Free of charge for all exporters. FernMark Licensees receive exclusive access to session recordings
EXPORT STORYTELLER INSIGHTS
Export Storyteller INSIGHTS is a free, monthly online speaker series for New Zealand exporters, featuring business leaders and subject matter experts. These impactful 20-minute lunchtime sessions, starting at 12:00pm, are designed to provide both inspiration and practical tools you can apply in your own business.
INSIGHTS sessions
1 October
MITOQ
Guest: Anita Langley (Global Head of Brand, Product & Innovation)
A two-way story: what we take from brand New Zealand, and what we give back.
5 November
Emma Wheeler and Zeal Pet Food
Guests: Emma Wheeler (Consultant/Director and Strategy Executive) and Javin Sidhu (Director, Zeal Pet Food)
Your product has a story. Technology can prove it.
4 March
Grin Natural Products
Guest: Tara Tan (Co-Founder)
Local Roots, Global Relevance: How Grin takes brand New Zealand to the World.
Watch past INSIGHTS sessions
FernMark Licensees can explore the full library of Export Storyteller INSIGHTS recordings in the FernMark Licensee Portal. Simply go to Resources and open the Export Storyteller INSIGHTS folder.
Hear from leading New Zealand exporters, including Fonterra, Rodd & Gunn, Silver Fern Farms, Wētā Workshop and Golden Bay Fruit, as they share practical insights into building brands, understanding customers and succeeding in global markets. .
Need help accessing the Portal? Contact us at fernmark@nzstory.govt.nz
For detailed information about any of our Export Storyteller programmes, or for general inquiries, please email us at exportstoryteller@nzstory.govt.nz