EXPORT
STORYTELLER
EXPORT STORYTELLER
Export Storyteller offers growth-focused programmes for New Zealand export businesses. They help to build essential marketing skills and create impactful stories for international markets, by leveraging FernMark and Brand New Zealand. There are three Export Storyteller programmes based on specific business needs.
EXPORT STORYTELLER GOLD
FernMark’s cornerstone marketing programme, Export Storyteller GOLD, is an exclusive benefit for Licensees. Companies are selected from diverse sectors, and all have a strong ambition to authentically leverage New Zealand’s brand for export growth. Facilitated by experts, this co-funded programme is designed for established exporters and requires active commitment from senior leadership within the business.
Details of the GOLD Programme:
Online and in-person over four months from July to October (equates to a commitment of about three days)
Exclusive to FernMark Licensees
For established exporters
To express your interest for GOLD, click here.
EXPORT STORYTELLER GROWTH
Export Storyteller GROWTH is a dynamic online programme taught by experts, to equip your business with the essential marketing skills needed to craft powerful stories for global audiences. Built on the proven success of the GOLD programme, GROWTH is open to all New Zealand exporters.
Details of the GROWTH Programme:
Programmes run May to July and again November to March (break in Dec/Jan)
Featuring nine 45-minute sessions, available live and recorded
$650 per company, with special pricing available to FernMark Licensees
Contact us to reserve your spot on GROWTH today.
EXPORT STORYTELLER INSIGHTS
Export Storyteller INSIGHTS is a monthly online speaker series, featuring business leaders and experts, and is free to all New Zealand exporters. These impactful 20-minute sessions are designed to provide inspiration as well as practical tools and tips. FernMark Licensees can access recordings of the sessions as a membership benefit.
Register today for one of the upcoming INSIGHTS sessions below. All sessions are held on Thursdays from 12:00-12:20pm, including Q&A.
3 July
Wētā Workshop
Guest: Jessica Wallace (Chief Marketing Officer) and Rik Athorne (Head of Creative Leadership)
How Wētā Workshop leverages New Zealand’s creative legacy to enhance global brand value.
7 August
Fonterra
Guest: Charlotte White (Head of Marketing, Fonterra)
How Fonterra’s brand evolution celebrates its source, Aotearoa New Zealand.
4 September
Rodd & Gunn
Guest: Angela Ward (Executive GM of Digital and Ecommerce)
How Rodd & Gunn sell a New Zealand brand while telling a localised digital story.
Details for the next sessions will be announced soon.
For detailed information about any of our Export Storyteller programmes, or for general inquiries, please email us at exportstoryteller@nzstory.govt.nz