NEW ZEALAND'S OFFICIAL COUNTRY OF ORIGIN MARK
Trusted, Protected, and Globally Recognised
The FernMark Licence Programme is the Government’s official country-of-origin accreditation. It enables eligible exporters to use the FernMark – our national symbol – to showcase their authentic connection to Aotearoa New Zealand.
Displaying the FernMark on your products, packaging, and marketing materials signals to international buyers, distributors, and consumers that your business meets the high standards set by the New Zealand Government.
It’s a mark of trust, safety, and provenance – backed by one of the world’s most respected country brands.
WHAT IT MEANS FOR YOU
The FernMark is more than a logo – it helps your business stand out in crowded international markets, builds consumer confidence, and reinforces your brand’s credibility.
WHAT YOU RECEIVE AS A FERNMARK LICENSEE
FernMark Logo and Licence Number
- 47% of consumers in key international markets recognise the FernMark, and 44% say they're more likely to purchase products that carry it.1
- The FernMark Licence signals government endorsement, quality assurance, and authentic New Zealand origin.
Optional QR Code
- Enables instant product verification for consumers, adding transparency and trust – particularly valued across Asian markets.
Trademark Coverage
- The FernMark is protected in more than 43 jurisdictions, including China, the US, UK, Europe, Japan, and Australia.
Global Monitoring
- Ensures ongoing global protection of the FernMark through active enforcement against misuse, counterfeiting, and imitation.
Dedicated Profile Page
- Provides your business with a verified listing on the official FernMark website, linked via newzealand.com to enhance visibility.
Marketing Assets and Training
- Includes access to storytelling guides, brand values, and Export Storyteller programmes to help strengthen your brand narrative globally.
Find out Why joining the Programme is a smart move.