The silver fern is one of the best recognised symbols of New Zealand globally. The FernMark is New Zealand's official, trademarked silver fern. It represents our people, our place, and our values – and is used by government agencies to represent New Zealand on the world stage.
The FernMark builds trust with international buyers and consumers. It signals government endorsement, strengthens brand credibility, and helps your products and/or services stand out in competitive global markets.
Licensees also benefit from FernMark trademark protection, QR code verification, and access to marketing support and storytelling tools.
Licensees also benefit from FernMark trademark protection, QR code verification, and access to marketing support and storytelling tools.
Any New Zealand business that has been exporting for at least 12 months and meets the Programme's eligibility criteria.
If you're preparing to export and have support from NZTE, other agencies or relevant export experience, we may be able to offer flexibility. Please contact us to discuss your situation.
To earn the right to carry to the FernMark Licence logo on your product(s) or associate it with your service(s), your business needs to demonstrate it has been exporting goods for at least 12 months.
You'll also need to meet the Programme's eligibility criteria. This includes an assessment of how connected a business is to New Zealand from a financial, regulatory, governance and personnel perspective. Any products will also need to meet minimum requirements that prove they were made, grown or designed in New Zealand.
You'll also need to meet the Programme's eligibility criteria. This includes an assessment of how connected a business is to New Zealand from a financial, regulatory, governance and personnel perspective. Any products will also need to meet minimum requirements that prove they were made, grown or designed in New Zealand.
To qualify you need to meet the FernMark eligibility criteria:
Are you a New Zealand business that is:
New Zealand ownership, governance or employment.
Does your product or service tell a New Zealand story?
Are you a New Zealand business that is:
- GST registered in NZ?
- Compliant with all NZ laws and relevant regulations?
- Considered to be of good character or repute?
New Zealand ownership, governance or employment.
- How much of your business is owned by New Zealanders?
- What percentage of your shareholding is held in New Zealand?
- What percentage of your full time employees are based in New Zealand?
Does your product or service tell a New Zealand story?
- Is it grown in New Zealand?
- Or made in New Zealand?
- Or designed in New Zealand?
Licensees have the option to include a unique QR code alongside the FernMark Licence logo. That lets consumers quickly verify your licensee status without the need to download bespoke apps.
Yes. If a business wishes to apply for a FernMark Licence and is exporting a service, the IP for the service needs to be managed and designed within New Zealand in order to qualify.
If your application is successful, there is an annual licence fee of between $800 plus GST and $10,000 plus GST, depending on your business's annual revenue. Licences are valid for a three-year period, regardless of the number of licensed products or services. The licence fee will be invoiced annually and the Licence may be renewed every three years. Find out more about the licence fees here.
Businesses purchase one licence for all of their eligible products or services. The licence fee is current for a year. Find out more about the licence fees here.
Three years. Each Licence is granted for a three year initial term (with three-yearly renewals), and licence fees are invoiced annually.
Applications will be processed within 28 working days. You can apply here.
The FernMark Licence Programme offers exporters a level of protection, with comprehensive trademark protection of the FernMark and monitoring of its use.
The FernMark is registered across 43 jurisdictions and we employ the trademark registration and protection services of AJ Park who actively check no similar marks are being filed worldwide.
We also use Corsearch brand protection to monitor the use of the FernMark on over 800 online trading sites and ensure products using the FernMark are those of our licensees.
The FernMark brand protection service has already been successful in identifying a number of counterfeit milk powder products and having these removed from sale. Action is swift and very effective, largely because of the government's endorsement of the programme.
The FernMark is registered across 43 jurisdictions and we employ the trademark registration and protection services of AJ Park who actively check no similar marks are being filed worldwide.
We also use Corsearch brand protection to monitor the use of the FernMark on over 800 online trading sites and ensure products using the FernMark are those of our licensees.
The FernMark brand protection service has already been successful in identifying a number of counterfeit milk powder products and having these removed from sale. Action is swift and very effective, largely because of the government's endorsement of the programme.
The FernMark Licence Programme is managed by New Zealand Story which is a Government initiative that enhances New Zealand's reputation beyond natural beauty and ultimately contributes to the prosperity of New Zealand.
Please contact us if you have any questions. One of the FernMark Licence team will get back to you within 48 hours.
Your FernMark logo can be utilised in a range of ways other than product packaging. Licensees may choose to include the FernMark in their website and partner websites (product listings on E-commerce platforms), instore POS materials, email signoff, business cards, marketing collateral, social media content or trade show displays.
The Product Schedule contains all products or services you wish to be valid under your FernMark licence. This document will mirror the product or service listings on your FernMark profile page. The Product Schedule can include categories of products or services rather than the individual SKUs for every market, to reduce the administrative burden.
We do not allow the FernMark to be used on co-branded products, or white label products that are manufactured for third party brands. It can only be used in connection with brands that the applicant (Licensee) has the authority to commercialise. We do not allow for any sub-licensing scenarios.
Yes, the FernMark can be utilized by software/IT companies with no physical product.
Some of our tech/ICT licensees include: Sentient Software, Tidy, Myma, ob3, Climsystems, The Clinician and FarmIQ Systems.
The majority of these companies use the FernMark as a digital asset, or the Certificate of Recognition when speaking to potential business partners.
We are seeing a growing number of tech companies join the FernMark Licence Programme which is great for promoting New Zealand's tech story internationally.
Some of our tech/ICT licensees include: Sentient Software, Tidy, Myma, ob3, Climsystems, The Clinician and FarmIQ Systems.
The majority of these companies use the FernMark as a digital asset, or the Certificate of Recognition when speaking to potential business partners.
We are seeing a growing number of tech companies join the FernMark Licence Programme which is great for promoting New Zealand's tech story internationally.
Yes, the FernMark Licence Programme is open to service providers, and we have several service-based licence holders that use the trademark on their website, or on other marketing collateral.
If there is an export component to your business, and you meet the Programme's eligibility criteria, don't hesitate to submit an application.
If there is an export component to your business, and you meet the Programme's eligibility criteria, don't hesitate to submit an application.