THE TEAM BEHIND THE FERNMARK PROGRAMME
The FernMark Licence Programme is managed by New Zealand Story who are also responsible for the protection of our national symbol, the FernMark.
The New Zealand Story Group's purpose is to inspire, curate and amplify storytelling to expand New Zealand's reputation and value internationally. Our goal is to maintain and expand what New Zealand is known for to improve knowledge, consideration, favourability, and preference for New Zealand products and services.
New Zealand Story creates quality resources to provide exporters, the Government and its agencies with the tools, skills and knowledge to communicate more consistent and compelling stories about New Zealand to shift perceptions, open doors and grow opportunities.
The development of New Zealand Story was led by Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand, with extensive input from over 200 leaders from the primary sector, manufacturing, Māori, export industry, education and wider government services; through a series collaborative and robust private and public sector workshops. The story was then tested for relevance and authenticity in a range of international markets across both business and consumer audiences.
New Zealand Story is led by Chief Executive, David Downs.
Discover the passionate team driving our vision forward.