Kids Ride Shotgun is the company behind an innovative bike seat that helps the youngest mountain biker to ride alongside their parents. It started as an idea between a couple of biking dads, and has turned into a multi-national movement that’s centred around Kiwi values and raising kids the right way.

In this episode of Flying the Fern, host David Downs talks to co-founder Dan Necklen about:

• How the Kids Ride Shotgun seat was so different from the rest
• How they stumbled into media coverage, a website and a distribution channel before they even had a product
• Going from producing a few hundred seats to tens of thousands in the blink of an eye
• Expanding into the US, the UK and beyond
• Dealing with counterfeiters and showcasing their authenticity