The Apple Press champions New Zealand’s “ugly fruit” — roughly 10 percent of crops that taste great, but don’t satisfy the criteria for export. The Apple Press has built a global juicing business that heroes individual varieties and adds value to what was very much an under-utilised market.

In this episode of Flying the Fern, host David Downs talks to co-founder Sally Gallagher about:

• How the company got started (including an inauspicious first meeting)
• The opportunity The Apple Press saw in juicing, and how it capitalised on this
• The extra value unlocked by focusing on their New Zealand-ness
• Developing a brand to support its product