FernMark

14 The Apple Press

The opportunity in New Zealand’s “ugly fruit”

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Guest: Sally Gallagher (Co-Founder and CEO)

The Apple Press champions New Zealand’s “ugly fruit” - roughly 10 percent of crops that taste great, but don’t satisfy the criteria for export. The Apple Press has built a global juicing business that heroes individual varieties and adds value to what was very much an under-utilised market.

In this episode of Flying the Fern, host David Downs talks to co-founder Sally Gallagher about:

  • How the company got started (including an inauspicious first meeting)
  • The opportunity The Apple Press saw in juicing, and how it capitalised on this
  • The extra value unlocked by focusing on their New Zealand-ness
  • Developing a brand to support its product

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