Prolife Foods might be the biggest New Zealand brand that you’ve never heard of. It is doing business in more than 18 countries and has more than $300 million in annual revenue through its range of bulk foods, self-selection products, honey, and well-known FMCG grocery food brands. 

In this episode of Flying the Fern, host David Downs talks to CEO Andrew Smith about:

• The Jack and the Beanstalk-like company origin story, and starting out of a Hamilton garage 40 years ago
• How Prolife Foods changed the game by partnering with a big name celebrity chef
• How they’ve diversified the business, why it was necessary, and how they made it a success
• Gaining traction overseas as a New Zealand business, and the big mistake many people make
• The halo effect of the FernMark when it’s used by more and more businesses