ecostore is a global pioneer in sustainable business. It has been making eco-friendly products since 1993 — well before it was popular — and was the first business to be accredited with the New Zealand FernMark.

ecostore has gone above and beyond to produce sustainable household cleaning, health and other products, exporting them around the world and helping to shape New Zealand’s clean, green reputation.

In this episode of Flying the Fern, host David Downs talks to ecostore CEO Pablo Kraus about:

• Paving the way for eco-friendly businesses and values-driven consumerism
• How being from New Zealand aligns with ecostore's purpose, and helps to sell products around the world
• Why ecostore's values haven’t changed over the years, and how these values help to guide their decision making
• How the business innovates, to develop and produce new products
• The constant drive to do better