The FernMark Licence Programme can help your education provider or education business promote its products and services to the world.

Trust in New Zealand is riding high. Carrying a FernMark logo can help you leverage New Zealand's international reputation, and create new opportunities for your provider or business to grow. The FernMark provides an instantly-recognisable connection to New Zealand and helps differentiate your offerings in a crowded global market.



With the international education market opening up to New Zealand education providers and businesses again, there has never been a better time to join the FernMark Licence Programme.


  • Connect your international education offering with New Zealand's national brand and enhance consumer confidence in your products and services with a government-level tick of approval.

  • Increase your differentiation against competitors, and promote trust, authenticity and innovation in your international markets.

  • Utilise QR code verification to allow students, education leaders, agents, and business partners to instantly verify your FernMark status.

  • Benefit from a layer of trademark protection in more than 30 international jurisdictions.


The FernMark Licence Programme is open to New Zealand education providers and businesses who are focused on international markets, committed to New Zealand, and meet the criteria below:

To obtain a FernMark licence, an education provider or business must:

  • Have education as more than 50% of their business

  • Offer their products and/or services to international students or education systems

  • Have a substantial level of New Zealand ownership, governance and full-time employees

  • Be GST registered in New Zealand

  • Be compliant with all New Zealand laws and relevant regulations

  • And be of good character and repute.

If you're an education provider - school, university, Te Pūkenga, wānanga, or private training establishment (PTE) - you must:

  • Be a New Zealand education provider established by statute, or recognised by NZQA, and

  • Be a signatory to the Tertiary and International Learners Code of Practice, and

  • If you're a non-university tertiary provider, you must also be recognised as a Category 1 or Category 2 provider by NZQA.

Note: education agents are NOT eligible for the Programme.


A FernMark Licence is valid for three years and may be renewed every three years. The licence fee is invoiced annually and based on five tiers that relate to the overall annual revenue of your business. The licence fee covers our Licensees for an unlimited number of approved products or services you wish to carry the FernMark. You can apply to have additional products and services approved at any time during the licence term, at no extra cost.

All licence fees are used to cover the costs of the Programme, including the promotion and protection of the brand equity associated with the FernMark trade mark.


tier 1





Applies to a business with a total annual revenue of less than $2 million.

tier 2





Applies to a business with a total annual revenue between $2 million and $10 million.

tier 3





Applies to a business with a total annual revenue between $10 million and $20 million.

tier 4





Applies to a business with a total annual revenue between $20 million and $100 million

tier 5





Applies to a business with a total annual revenue of more than $100 million.

To find out how FernMark can support your organisation, book a call or apply now.


Apply Now



It's free to apply. Fee payment is only required once   
your application has been accepted and processed.