K9 Natural pet food is sourced and produced in such a way that humans could eat it. Using high-quality ingredients from the human supply chain has a range of health benefits for animals that help our pets, and this has helped the company to play a leading role in shifting the standard of animal foods towards premium, natural food products for cats and dogs. 

In this episode of Flying the Fern, host David Downs talks to the CEO of parent company Natural Pet Food Group Neil Hinton about:

• How one of the company founders spent time living with wolves in Alaska to develop the recipe 
• Being in 13 markets around the world, and why they pulled back from some 
• How New Zealand-grown food (especially grass-fed meat) underpins their own nutritional brand components 
• Realising the way we do business in New Zealand intrinsically stands up to high ESG international standards 
• Having a US private equity investor come on board, and how this impacts the way the business is run